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International Entertainment and Sports Marketing
This course is part of International Marketing & Cross Industry Growth.
Course Cost
Free course
Intermediate
Skill Level
11 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
17,294 Enrolled
English
What you'll learn
Master key characteristics of sports and entertainment marketing
Develop effective fan engagement and influence marketing strategies
Implement cross-country growth strategies in sports and entertainment
Create successful viral marketing campaigns
Design effective sponsorship and branding strategies
Skills you'll gain
This course includes:
4.6 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
This comprehensive course explores the unique aspects of sports and entertainment marketing in a global context. The curriculum covers fan marketing, influence marketing, storytelling, sponsorship strategies, and entertainment branding. Students learn from industry experts including leaders from Adidas, Audi, and YG Entertainment, gaining insights into successful cross-country and cross-industry innovation strategies. The course emphasizes both the marketing of sports/entertainment properties and marketing through sports/entertainment channels.
Sports Marketing
Module 1 · 4 Hours to complete
Entertainment Marketing
Module 2 · 4 Hours to complete
Cross Country & Cross Industry Innovation in Sports and Entertainment Marketing
Module 3 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: International Marketing & Cross Industry Growth
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Dae Ryun Chang is a Marketing Professor at Yonsei School of Business. He holds a Doctorate from Harvard, an MBA from Columbia, and a BCom from the University of British Columbia. He has taught at institutions worldwide and focuses on brand management, B2B marketing, and corporate social responsibility. He is a published researcher and the author of *Mastering Noon Nopi: The Art & Science of Marketing in Asia*. Chang also blogs for Harvard Business Review and has directed two short films.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.