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International Marketing Entry and Execution
This course is part of International Marketing & Cross Industry Growth.
Course Cost
Free course
Intermediate
Skill Level
7 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
15,434 Enrolled
English
What you'll learn
Apply consumer science investigation techniques in international markets
Develop effective market entry and targeting strategies
Master international marketing mix elements (4Ps)
Implement the 7S innovation approach in global marketing
Create cross-country and cross-industry marketing strategies
Optimize positioning strategies using the 3Cs framework
Skills you'll gain
This course includes:
3.2 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 4 modules in this course
This comprehensive course explores advanced concepts in international marketing and market entry strategies. Students learn consumer science investigation in B2C marketing, international marketing entry techniques, targeting, and positioning strategies. The course covers the essential 4Ps of marketing mix in an international context and introduces the innovative 7S approach to international marketing. Special emphasis is placed on cross-country and cross-industry innovation in marketing execution.
B2C (Business to Consumer) Marketing
Module 1 · 2 Hours to complete
Entry, Targeting and Positioning
Module 2 · 1 Hours to complete
Marketing Mix and Cross Country & Cross Industry Growth
Module 3 · 1 Hours to complete
7S of International Marketing Innovation
Module 4 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: International Marketing & Cross Industry Growth
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.7
90
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80,521
Students
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Courses
Dae Ryun Chang is a Marketing Professor at Yonsei School of Business. He holds a Doctorate from Harvard, an MBA from Columbia, and a BCom from the University of British Columbia. He has taught at institutions worldwide and focuses on brand management, B2B marketing, and corporate social responsibility. He is a published researcher and the author of *Mastering Noon Nopi: The Art & Science of Marketing in Asia*. Chang also blogs for Harvard Business Review and has directed two short films.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.