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Intro to International Marketing
This course is part of International Marketing & Cross Industry Growth.
Course Cost
Free course
Beginner
Skill Level
6 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
32,309 Enrolled
English
What you'll learn
Understand core marketing and international marketing principles
Apply cultural analysis frameworks (Etic and Emic approaches)
Develop cross-industry innovation strategies
Master fundamental brand management concepts
Implement effective marketing execution techniques
Analyze global market opportunities
Skills you'll gain
This course includes:
2.7 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
This foundational course introduces the core principles of international marketing and cross-industry innovation. Students learn about marketing fundamentals, cultural analysis frameworks, and the innovative CCCI (Cross-Country and Cross-Industry Innovation) approach. The course covers essential concepts like "Noon Nopi" (eye-level marketing), brand management, and the ASIANA COBRA paradigm. Through real-world case studies and expert interviews, students gain practical insights into global marketing strategies and cross-cultural business dynamics.
What is Marketing?
Module 1 · 2 Hours to complete
What is Marketing Strategy?
Module 2 · 1 Hours to complete
What is Branding?
Module 3 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: International Marketing & Cross Industry Growth
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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80,521
Students
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Courses
Dae Ryun Chang is a Marketing Professor at Yonsei School of Business. He holds a Doctorate from Harvard, an MBA from Columbia, and a BCom from the University of British Columbia. He has taught at institutions worldwide and focuses on brand management, B2B marketing, and corporate social responsibility. He is a published researcher and the author of *Mastering Noon Nopi: The Art & Science of Marketing in Asia*. Chang also blogs for Harvard Business Review and has directed two short films.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.