Executive Programme in Marktech and AI Driven Marketing
The Executive Programme in Marktech and AI-Driven Marketing from IIM Indore is a comprehensive 12-month program that equips marketing professionals with advanced skills in AI and marketing technology. Through 125 hours of interactive learning, participants master modern marketing tools, digital transformation strategies, and AI applications while gaining practical insights through real business cases and hands-on projects.
₹ 3,30,500
English
English
Overview
The Executive Programme in Marktech and AI-Driven Marketing is designed for professionals seeking to master the intersection of marketing and technology. This innovative program from IIM Indore combines theoretical knowledge with practical applications, focusing on real-world business cases and emerging technologies. The curriculum covers essential aspects of modern marketing, from AI-driven customer acquisition to digital transformation strategies.
Why Marketing?
This program stands out for its comprehensive coverage of modern marketing technologies and AI applications. Participants benefit from IIM Indore's triple crown accreditation and industry-leading faculty expertise. The program includes a valuable 5-day campus module and provides executive education alumni status, making it ideal for professionals seeking to lead in the digital marketing landscape.
What does this course have to offer?
Key Highlights
Live Classes by Expert IIM Faculty
Executive Education Alumni Status
5 Days On-Campus Module
125 Hours of Interactive Learning
Focus on Real Business Cases
Holistic Curriculum Coverage
Certificate of Completion
Who is this programme for?
Mid to senior-level marketing professionals
Digital marketing managers
Marketing strategists
Business leaders overseeing marketing functions
Professionals seeking to upskill in MarTech
Minimum Eligibility
Diploma/Graduate/Post Graduate with 50% marks
Minimum 5 years work experience
Internships/trainee experience not considered
Not sure whether you qualify for this programme?
Admission Overview
The program follows a comprehensive admission process evaluating candidates' academic background and professional experience. The academic structure includes live online sessions, case discussions, projects, and a campus module. The program requires consistent participation and successful completion of all evaluation components.
Selection process
How to apply?
Curriculum
The curriculum is structured to provide a comprehensive understanding of modern marketing technologies and AI applications. Core topics include digital marketing fundamentals, AI/ML in marketing, customer lifecycle management, marketing analytics, and digital transformation strategies. The program emphasizes practical application through real-world cases and projects.
There are 9 semesters in this course
The program delivers content through multiple learning formats, including lectures, case discussions, project work, and assignments. Key modules cover Marketing in a Digital World, AI & ML in Marketing, Customer Lifecycle Management, Marketing Analytics, Content Generation, and Digital Transformation Strategy. These modules are designed to provide both theoretical knowledge and practical skills.
Marketing in a Digital World
Introduction to AI & ML in Marketing
Understanding Customer Lifecycle - Acquisition, Management and Retention
Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising
Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization
Marketing Analytics and Decision Making
Content Generation, Digital Assets, AR/VR/XR and UI/UX Elements of Customer Experience
Ethics and Legal Aspects of Marktech Applications
Digital Transformation Strategy
Programme Length
12 months with flexible learning schedule combining online and campus modules
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
The program fee is INR 3,30,500 + GST, structured in three installments. The fee includes all learning materials, campus module costs, and access to IIM Indore's resources. A registration fee of INR 2,500 + GST is required at enrollment.
Fee Structure
Payment options
Financing options
Financial Aid
Need help understanding fees, EMI options, or scholarships?
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About the University
Established in 1996, IIM Indore is the sixth Indian Institute of Management and is located in Indore, Madhya Pradesh. Recognized as an Institute of National Importance under the IIM Act 2017, it offers a range of management programs including the Post Graduate Programme in Management (PGP), Executive Post Graduate Programme in Management (EPGP), and the Integrated Programme in Management (IPM). The institute is known for its rigorous academic standards, innovative pedagogy, and strong industry connections.
8
NIRF Management Rank
1316
Total Students
193 acres
Campus Size
Affiliation & Recognition
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Affiliation & Recognition
Career services
The Career Development Services at IIM Indore provide comprehensive support for placements through a structured process. The institute organizes pre-placement talks, recruitment drives, and extensive industry interactions. In 2024, IIM Indore achieved a placement rate of 100%, with participation from over 150 recruiters across various sectors including consulting, finance, and technology.
100%
Placement Rate
25.68 LPA
Average Package
100 LPA
Highest Package
594
Total Offers Made
₹ 3,30,500
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.