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Advanced Strategy & Analytics - IIM Kozhikode
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Advanced Strategy & Analytics - IIM Kozhikode

This 14-month dual certification program combines advanced strategy for products and marketing with analytics, offering professionals comprehensive training in product development, marketing strategy, and data-driven decision making.

₹ 2,80,000

Course Start Date: Starting Soon

Application Deadline: To be announced

Duration: 14 Months

Geetha M

Geetha M

Shovan Chowdhury

Shovan Chowdhury

Joffi Thomas

Joffi Thomas

English

English

Geetha M

Geetha M

Shovan Chowdhury

Shovan Chowdhury

Joffi Thomas

Joffi Thomas

Overview

The dual certification program offers comprehensive training in product strategy and marketing analytics from IIM Kozhikode. The curriculum combines theoretical frameworks with practical applications through simulations, case studies, and real-world projects.

Why Technology & Analytics?

This unique program offers dual certification, executive alumni status, and hands-on experience through simulations and capstone projects. The program is delivered by renowned IIM faculty and features limited batch size for personalized attention.

What does this course have to offer?

Key Highlights

  • Executive Alumni Status

  • Dual Certification

  • Live Online Sessions

  • Peer Learning Opportunities

  • Industry Case Studies

  • Simulation-based Learning

  • Capstone Projects

  • Dedicated Support

Who is this programme for?

  • Marketing Professionals

  • Product Managers

  • Business Leaders

  • Digital Analysts

  • Academicians

  • Professionals with 3+ years experience

Minimum Eligibility

  • Graduates (10+2+3) or Diploma from recognized university

  • Minimum 3 years work experience

  • Profile-based selection

Not sure whether you qualify for this programme?

Admission Overview

The program follows a rigorous selection process evaluating candidates' profiles and work experience. Participants must complete assignments, simulations, capstone projects and maintain attendance requirements.

Selection process

How to apply?

Curriculum

The curriculum spans two programs: Advanced Strategy for Products and Marketing (ASPM) and Advanced Analytics for Products and Marketing (AAPM). Topics include product innovation, marketing strategy, consumer behavior, digital marketing, and analytics applications.

There are 2 semesters in this course

The program consists of two complementary tracks. The ASPM track covers product strategy, innovation, positioning, and marketing communications. The AAPM track focuses on marketing analytics, consumer behavior analysis, predictive modeling, and data-driven decision making. Both tracks include simulations and capstone projects.

Module 1: Advanced Strategy for Products and Marketing (ASPM)

14 Months to complete · 30 lectures

Module 2: Advanced Analytics for Products and Marketing (AAPM)

14 Months to complete · 30 lectures

Programme Length

14 months including 10 months classroom sessions, 2 capstone projects, 2 simulations, and 16 weeks non-classroom project work.

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Geetha M
Dr. Geetha M is a Professor at the Indian Institute of Management Kozhikode (IIMK), specializing in areas such as Artificial Intelligence (AI) and Computer Science Engineering (CSE). She earned her Ph.D. from Amrita Vishwa Vidyapeetham in 2019 and has since contributed significantly to research and academia. Dr. Geetha's work focuses on integrating advanced technologies in educational contexts, particularly through her research on sign language recognition and machine vision systems. She has published numerous papers in reputed journals and has been involved in various projects that employ deep learning techniques for real-world applications.
Shovan Chowdhury
Dr. Shovan Chowdhury is a Professor at the Indian Institute of Management Kozhikode (IIMK), where he specializes in Quantitative Methods and Operations Management. He has a robust academic background with a focus on probability and statistics, data analytics, and multivariate data analysis. Dr. Chowdhury has contributed significantly to the field through his role as an associate editor for the Journal of the Indian Society for Probability and Statistics and as an academic editor for PLOS ONE. His involvement in various professional associations, including the American Statistical Association and the Analytics Society of India, underscores his commitment to advancing statistical education and research.
Joffi Thomas
Dr. Joffi Thomas is an Associate Professor at the Indian Institute of Management Kozhikode (IIMK), where he specializes in areas such as Operations Management and Supply Chain Management. With a strong academic foundation and extensive research experience, Dr. Thomas focuses on the intersection of operations strategy and technology, exploring how innovative practices can enhance operational efficiency and effectiveness within organizations. His contributions to the field are reflected in numerous publications in reputed journals and his active participation in academic conferences.
Deepak S Kumar
Dr. Deepak S. Kumar is an Associate Professor at the Indian Institute of Management Kozhikode (IIMK), where he specializes in Marketing and Innovation Management. His academic focus includes subjects such as Creativity & Innovation, Marketing of Services, and Experiential & Luxury Marketing. Dr. Kumar has contributed significantly to the field through his research, which explores the influence of design and consumer perception in marketing contexts. His recent work includes studies on biophilic design and its impact on consumer experiences, showcasing his commitment to understanding the intersection of environment and marketing.
Arqum Mateen
Dr. Arqum Mateen is an Associate Professor at the Indian Institute of Management Kozhikode (IIMK), where he specializes in Information Systems and Business Analytics. With a strong academic background and a focus on integrating technology with business strategies, Dr. Mateen's research interests include data analytics, machine learning applications in business, and digital transformation. His work aims to bridge the gap between technical advancements and their practical applications in organizational settings, making significant contributions to both academia and industry.
AISHWARYA RAMASUNDARAM
Dr. Aishwarya Ramasundaram is an Assistant Professor at the Indian Institute of Management Kozhikode (IIMK), specializing in Organizational Behavior and Human Resource Management. She holds a Ph.D. in Management, with her research focusing on topics such as employee engagement, leadership dynamics, and workplace culture. Dr. Ramasundaram’s work aims to enhance understanding of how organizational practices can influence employee motivation and performance, contributing valuable insights to both academic literature and practical applications in management.
Atanu Adhikari
Dr. Atanu Adhikari is a Professor at the Indian Institute of Management Kozhikode (IIMK), where he specializes in Operations Management and Quantitative Techniques. With a strong academic background, Dr. Adhikari focuses on areas such as supply chain management, production planning, and optimization techniques. His research interests are centered around enhancing operational efficiency and decision-making processes within organizations, contributing valuable insights to both academic literature and practical applications in the field.

Tuition Fee

Program fee is INR 2,80,000 + GST with flexible payment options. Individual program fee is INR 1,40,000 + GST. Application fee of INR 2,000 + GST is additional.

Fee Structure

Payment options

Financial Aid

Need help understanding fees, EMI options, or scholarships?

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About the University

Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.

University

112.5 acres

Campus size

1,200+

Total enrollment

103

Faculty size

Affiliation & Recognition

EQUIS Accreditation
AMBA Accreditation
Institute of National Importance Status

112.5 acres

Campus size

1,200+

Total enrollment

103

Faculty size

Affiliation & Recognition

EQUIS Accreditation
AMBA Accreditation
Institute of National Importance Status

Career services

IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.

67.02 LPA

Highest package

24 LPA

Average package

Degree Course Image

₹ 2,80,000

Course Start Date: Starting Soon

Application Deadline: To be announced

Duration: 14 Months

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.