Cert. in Marketing, Analytics & Sales Mastery
The Indian Institute of Management Kozhikode presents the Mastery in Marketing, Analytics, and Sales (MAS) program designed for forward-thinking executives poised to become trailblazers in the business world. The curriculum offers an immersive experience fusing theoretical knowledge with practical insights across three key areas: Marketing Mastery to explore cutting-edge strategies in an increasingly digital marketplace, Analytics Proficiency for data-driven decision-making to transform data into impactful business strategies, and Sales Excellence to master modern techniques, relationship management, and persuasive negotiation. This transformative journey is tailored for professionals like mid-level managers and executives, offering the flexibility required by working individuals without compromising on learning depth and quality.
₹ 2,45,000
English
Overview
The Indian Institute of Management Kozhikode, renowned for its academic excellence and innovative approach, is proud to present the Mastery in Marketing, Analytics, and Sales (MAS) program. This elite course is meticulously designed for forward-thinking executives who are poised to become trailblazers in the business world. In a landscape where adaptability and expertise are key, the MAS program stands as a beacon of advanced learning in the realms of Marketing, Analytics, and Sales. The curriculum, crafted by distinguished faculty and industry leaders, offers an immersive experience that fuses theoretical knowledge with practical insights.
Why Marketing?
The Professional Certificate Program in Mastery in Marketing, Analytics and Sales offers unique benefits including a Certificate of Completion from IIM Kozhikode (ranked #3 among Management schools in India), a 2-day in-campus immersion experience, Executive Alumni status upon completion, experiential simulations mimicking real-world scenarios, hands-on data-driven activities, world-class case studies, role-playing exercises, collaborative projects, and expert-led lectures with interactive discussions.
What does this course have to offer?
Key Highlights
Completion Certificate from IIM Kozhikode, ranked #3 in India 2-day Campus Immersion experience at IIM Kozhikode Executive Alumni Status upon successful completion Experiential Simulations mimicking real business scenarios Hands-On Data-Driven Activities for practical analytics skills World-Class Case Studies from top repositories Role Plays to enact real-life business scenarios Collaborative Projects promoting teamwork and leadership Expert-Led Lectures from esteemed faculty and industry experts Interactive Discussions encouraging diverse perspectives
Who is this programme for?
Professionals eager to develop new skills and enhance competencies Individuals from diverse industries and functional roles Professionals aspiring to take up leadership positions Mid-level managers and executives seeking flexible learning Candidates committed to active participation in program activities
Minimum Eligibility
Graduates (10+2+3) or Diploma Holders (10+2+3) from recognized university 3+ years experience in Marketing & Sales function or 5+ years in managerial position Eagerness to develop new skills and enhance current competencies
Not sure whether you qualify for this programme?
Admission Overview
The admission process is designed to be accessible yet maintains academic rigor. Candidates must be graduates from recognized universities with minimum 50% marks. The program emphasizes practical experience and potential rather than traditional entrance exam scores. The academic structure follows a semester system with continuous evaluation through various assessment methods.
Selection process
How to apply?
Curriculum
The curriculum is organized into three major sections: Mastery in Marketing, Mastery in Analytics, and Mastery in Sales. The Marketing section covers strategic foundations, consumer behavior insights, retailing principles, product management, brand building, digital marketing, B2B strategies, and marketing communications. The Analytics portion focuses on data collection, customer and product analytics, web analytics, sales analytics, market research, marketing mix modeling, and data visualization. The Sales section addresses fundamentals of sales management, CRM, advanced selling techniques, digital sales, B2B strategies, team management, and global sales approaches.
There are 4 semesters in this course
Section 1: Mastery in Marketing covers marketing strategy foundations, consumer behavior insights, retailing principles, product management, brand management techniques, digital marketing strategies, B2B marketing, and marketing communication planning. Section 2: Mastery in Analytics includes introduction to marketing analytics, data collection and management, customer and product analytics, web and digital analytics, sales analytics, market research and competitive analysis, marketing mix modeling, and data visualization and reporting. Section 3: Mastery in Sales focuses on fundamentals of sales management, customer relationship management, sales techniques and skills, digital sales and e-commerce, B2B sales, sales team management and leadership, and global sales strategies.
Section 1: Mastery in Marketing
Section 2: Mastery in Analytics
Section 3: Mastery in Sales
In-Campus Immersion
2 Days to complete
Programme Length
The Professional Certificate Program in Mastery in Marketing, Analytics and Sales extends over 12 months with live classes.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
Total Programme Fees: INR 2,45,000/- + GST. For international participants: USD 4,800. The fee includes application processing, tuition for all live sessions, learning materials, case studies, class exercises, assessment charges, and boarding/lodging during the 2-day campus immersion. Payment options include full upfront payment, loan option (INR 50,000 + GST initial payment with loan for remaining amount), or 5 installments spread throughout the program duration.
Fee Structure
Payment options
Financing options
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About the University
Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.
112.5 acres
Campus size
1,200+
Total enrollment
103
Faculty size
Affiliation & Recognition
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Affiliation & Recognition
Career services
IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.
67.02 LPA
Highest package
24 LPA
Average package
₹ 2,45,000
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.