Digital Marketing for Performance & Growth - IIM Kozhikode
This Professional Certificate Programme equips professionals with advanced skills in digital marketing and growth hacking. Through a blend of theoretical knowledge and practical applications, participants learn performance marketing strategies, analytics, and modern digital tools.
₹ 1,80,000
Overview
The Professional Certificate Programme in Digital Marketing for Performance & Growth by IIM Kozhikode offers comprehensive training in digital marketing strategies and growth tactics. The program combines theoretical foundations with practical applications through case studies, simulations, and live projects.
Why Marketing?
The program stands out for its comprehensive curriculum covering all aspects of digital marketing, from fundamentals to advanced strategies. Participants benefit from IIM Kozhikode's prestigious certification, executive alumni status, and hands-on experience with industry tools.
What does this course have to offer?
Key Highlights
Industry-recognized certification
Executive Alumni Status
Complete digital immersion
Live projects
Expert faculty guidance
360-degree marketing approach
Unique proven pedagogies
Immersive tools and technologies
2-day campus visit
Who is this programme for?
Marketing professionals
Digital marketers
Entrepreneurs
Business owners
Early career professionals
Mid-career managers
Minimum Eligibility
Graduates (10+2+3) from recognized university
Minimum 3 years work experience
75% minimum attendance required
Not sure whether you qualify for this programme?
Admission Overview
The selection process evaluates candidates based on their academic background and work experience. Successful candidates must maintain 75% attendance and pass all evaluation components.
Selection process
How to apply?
Curriculum
The curriculum covers essential aspects of digital marketing including SEO, SEM, social media, content marketing, analytics, and performance optimization. The program uses various pedagogical approaches including workshops, case studies, and simulations.
There are 24 semesters in this course
The program is structured around key digital marketing components including Understanding the Digital World, Digital Consumer Journey, SEO/SEM, Social Media Marketing, Content Marketing, Analytics, and Performance Marketing. Each module combines theoretical concepts with practical applications.
Understanding the Digital World
The Digital Consumer Journey
Marketing in a Digital World
Publishers, Advertisers, and Ad-networks
Introduction to Digital Marketing Tools
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Display Advertising
Social Media Marketing
Content Marketing
Digital Marketing Analytics
ROI/Performance Marketing
Conversion Rate Optimization (CRO) Strategy
Attribution Modelling Simulation
Digital Branding Strategy
E-Commerce
Mobile Marketing
Online Reputation Management (ORM)
Digital Media and Entertainment
Competing in the Digital World
Leveraging MarTech
Using the Metaverse for Marketing
Recent Development in Digital & Global Outlook
Capstone Live Project
Programme Length
6-8 months with weekend classes
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
The program fee is INR 1,80,000 + GST with a one-time application fee of INR 2,000 + GST. Flexible payment options and EMI facilities are available.
Fee Structure
Payment options
Financing options
Need help understanding fees, EMI options, or scholarships?
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About the University
Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.
112.5 acres
Campus size
1,200+
Total enrollment
103
Faculty size
Affiliation & Recognition
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Affiliation & Recognition
Career services
IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.
67.02 LPA
Highest package
24 LPA
Average package
₹ 1,80,000
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.