MBA (WX) Digital Marketing Executive Program
This comprehensive 2-year MBA (WX) program in Digital Marketing is designed for working professionals who want to enhance their marketing skills in the digital age. The program combines core management subjects with specialized digital marketing modules, offering both theoretical knowledge and practical application through capstone projects and industry experience. Students will learn to leverage digital platforms for effective marketing campaigns, understand digital marketing analytics, and develop skills to integrate digital communication strategies with overall marketing efforts. The program includes on-campus immersion opportunities for networking and features experienced faculty from academia and industry.
₹ 4,00,000
Overview
This comprehensive MBA (WX) program in Digital Marketing is designed to transform working professionals into 21st century marketing leaders. The program strengthens academic foundation with core modules and live lectures while providing hands-on learning through capstone projects and industry interactions. Students gain practical exposure through a mandatory 6-month industry experience or project, ensuring real-world application of learned concepts. The curriculum combines traditional management subjects with cutting-edge digital marketing specializations.
Why Online MBA (Master of Business Administration)?
The program is specifically designed for working professionals who want to advance their careers in digital marketing without compromising their current work commitments. It offers flexibility with online learning, recorded lectures, and mobile app access while maintaining academic rigor through live sessions and practical projects.
What does this course have to offer?
Key Highlights
Comprehensive 2-year academic program
On-Campus Immersion for networking
Industry project or 6-month experience component
Access to 500+ hiring partners
Flexible online learning with mobile app support
24/7 access to e-books, journals, and recorded lectures
Dedicated Student Success Team support
Who is this programme for?
Working professionals with 3+ years experience
Marketing professionals seeking digital expertise
Business managers looking to understand digital channels
Entrepreneurs wanting to leverage digital marketing
Career changers moving into marketing roles
Minimum Eligibility
Bachelor's Degree in any discipline with minimum 55% marks and 3+ years work experience. 50% for SC/ST/OBC/PwD categories
Not sure whether you qualify for this programme?
Admission Overview
The admission process involves online application, document submission, personal interview, and fee payment. Candidates must have a bachelor's degree with minimum 55% marks and 3+ years work experience. The program follows a semester-wise structure with Internal Assessment and Term End Examinations. Academic calendar includes application deadlines, interview schedules, and lecture start dates as per university guidelines.
Selection process
How to apply?
Curriculum
The curriculum spans 8 terms over 2 years, beginning with foundation modules and core management subjects like Marketing Management, Financial Accounting, Operations Management, and Strategic Management. Specialized digital marketing modules include Marketing in Digital World, Social Media Analytics, Content Marketing, SEO/SEM, and Mobile Marketing. The program culminates with a Capstone Project and mandatory industry experience component.
There are 8 semesters in this course
The program structure includes Foundation Module in Term 1, followed by Core subjects in Terms 1-3 covering Marketing Management, Financial Accounting, Business Statistics, Operations Management, Corporate Finance, and Strategic Management. Terms 3-5 focus on Digital Marketing specialization with subjects like Marketing in Digital World, Consumer Behaviour, Social Media Analytics, Content Marketing, SEO/SEM, and Mobile/Email Marketing. Term 6 involves Capstone Project while Terms 7-8 comprise mandatory 6-month industry experience or project based on specialization.
Foundation Module: HBPE
Term 1 (Core)
Term 2 (Core)
Term 3 (Core)
Term 3/4/5 (Electives)
Term 6
Term 7
Term 8
Programme Length
2 years duration with 8 terms structure. The program offers flexibility for working professionals with online learning options and recorded lectures accessible 24/7. On-campus immersion component provides networking opportunities while maintaining work-life balance.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
The total program fee is INR 4,00,000 with admission processing fee of INR 1,500. Initial registration amount of INR 20,000 is collected upfront. The university offers convenient finance options, 20% concession for defense personnel and their families, and various payment modes including online and demand draft. Re-examination fee is INR 2,500 per subject.
Fee Structure
Payment options
Financing options
Financial Aid
Need help understanding fees, EMI options, or scholarships?
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About the University
Established in 1981 by Shri Vile Parle Kelavani Mandal (SVKM) in Mumbai, NMIMS evolved from a management institute into a multi-disciplinary deemed university in 2003. The university operates through 17 constituent schools and 9 centers of excellence, offering programs across management, engineering, pharmacy, architecture, science, law, and other disciplines. NMIMS has grown from a modest setup with 40 students to become one of India's premier educational institutions.
#258
QS Asia Ranking 2024
#801
QS World Ranking 2024
#49
NIRF University 2024
Affiliation & Recognition
Affiliation & Recognition
Career services
NMIMS provides comprehensive career support through its dedicated Training and Placement Office. The career services include personalized guidance, skill development workshops, and industry interaction programs. Students receive specialized training in soft skills, analytical abilities, and interview techniques. The placement process includes pre-placement talks, technical and aptitude tests, and multiple rounds of interviews. The university maintains strong relationships with over 452 recruiters and provides internship opportunities.
96%
Overall Placement Rate 2023
67.80LPA
Highest Package 2023
452
Number of Recruiters
Top Recruiters
₹ 4,00,000
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.