MBA (WX) - Marketing Management - NMIMS CDOE Online
The MBA (WX) - Marketing Management program from NMIMS CDOE is an AICTE-approved 24-month executive MBA designed to transform experienced professionals into 21st century marketing leaders. This comprehensive program combines 15 months of intensive academics with 9 months of experiential learning including mandatory industry experience or capstone project. The curriculum covers core business fundamentals and specialized marketing subjects including Consumer Behaviour, Digital Marketing, Brand Management, and Marketing Analytics. Students benefit from on-campus program immersion for networking, access to industry practitioners, and real-world application through capstone projects. The program is structured across 8 terms with flexibility for working professionals, featuring live and recorded lectures, dedicated student support, and comprehensive career services through 500+ hiring partners.
₹ 4,00,000
Overview
The MBA (WX) - Marketing Management program provides comprehensive executive education for experienced marketing professionals. This AICTE-approved program combines intensive academic learning with practical industry experience. Students develop advanced marketing skills through specialized courses in digital marketing, consumer behavior, brand management, and marketing analytics. The program includes mandatory capstone projects and industry experience, ensuring real-world application of theoretical concepts. With experienced faculty from academia and industry, students gain insights into contemporary marketing challenges and solutions.
Why Online MBA (Master of Business Administration)?
This program is designed for experienced marketing professionals seeking career advancement, managers looking to transition into marketing leadership roles, entrepreneurs wanting to enhance marketing expertise, professionals with 3+ years experience in any field seeking marketing specialization, and executives aiming for senior marketing positions in corporations or start-ups.
What does this course have to offer?
Key Highlights
The program offers AICTE approval and industry recognition, on-campus immersion for networking opportunities, mandatory industry experience or capstone project, access to 82,000+ alumni network across 8,000+ firms, experienced faculty from academia and industry, flexible learning with live and recorded lectures, and comprehensive career services. The program ensures practical exposure through real-world projects and industry interactions.
Who is this programme for?
This program targets working professionals with 3+ years experience, marketing managers seeking advancement to leadership roles, business professionals transitioning to marketing specialization, entrepreneurs needing marketing expertise, executives from various functions looking to add marketing skills, and professionals aiming for senior positions in multinational companies and start-ups.
Minimum Eligibility
Bachelor's Degree in any discipline with minimum 55% marks and 3+ years work experience. 50% for SC/ST/OBC/PwD categories
Not sure whether you qualify for this programme?
Admission Overview
The admission process includes online application with fee payment, document submission including work experience certificates, mandatory personal interview for program selection, and fee payment upon selection. Candidates must have bachelor's degree with minimum 55% marks and 3+ years professional work experience. The program follows a selective admission process ensuring quality cohort of experienced professionals.
Selection process
How to apply?
Curriculum
The curriculum spans 8 terms over 24 months covering foundation modules, core management subjects, and marketing specialization. Core subjects include Management Communication, Financial Accounting, Operations Management, Corporate Finance, and Strategic Management. Marketing specialization covers Consumer Behaviour, Digital Marketing, Brand Management, Marketing Analytics, Sales Management, and Integrated Marketing Communications. The program includes capstone project in Term 6 and mandatory 6-month industry experience or project in Terms 7-8.
There are 8 semesters in this course
The program structure includes Foundation Module and Terms 1-8 covering comprehensive management and marketing education. Foundation covers HBPE fundamentals. Terms 1-2 focus on core management subjects including Marketing Management, Business Statistics, Financial Accounting, Operations Management, and Corporate Finance. Terms 3-5 include Strategic Management, Managerial Economics, and marketing electives like Consumer Behaviour, Customer Relationship Management, Strategic Brand Management, Digital Marketing, Marketing Analytics, and Sales Management. Term 6 involves Capstone Project for hands-on learning. Terms 7-8 comprise mandatory 6-month industry experience or specialized marketing project providing real-world exposure and practical application of marketing concepts.
Foundation Module: HBPE
Term 1 (Core)
Term 2 (Core)
Term 3 (Core)
Term 3/4/5 (Electives)
Term 6
Term 7
Term 8
Programme Length
The program duration is 2 years comprising 8 terms with flexible completion options. The program includes 15 months of intensive academics and 9 months of experiential learning including capstone project and industry experience. Students can access live and recorded lectures with flexibility to balance professional commitments.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
The program fee is INR 4,00,000 for the complete 24-month program. Additional costs include admission processing fee of INR 1,500 and re-exam fee of INR 2,500 per subject if applicable. An initial amount of INR 20,000 is collected at registration and adjusted against program fee. Selected candidates pay INR 40,000 within 7 days of offer letter for seat reservation, with remaining fee due within 1 month. Finance options and EMI facilities are available through partner institutions.
Fee Structure
Payment options
Financing options
Financial Aid
Need help understanding fees, EMI options, or scholarships?
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About the University
Established in 1981 by Shri Vile Parle Kelavani Mandal (SVKM) in Mumbai, NMIMS evolved from a management institute into a multi-disciplinary deemed university in 2003. The university operates through 17 constituent schools and 9 centers of excellence, offering programs across management, engineering, pharmacy, architecture, science, law, and other disciplines. NMIMS has grown from a modest setup with 40 students to become one of India's premier educational institutions.
#258
QS Asia Ranking 2024
#801
QS World Ranking 2024
#49
NIRF University 2024
Affiliation & Recognition
Affiliation & Recognition
Career services
NMIMS provides comprehensive career support through its dedicated Training and Placement Office. The career services include personalized guidance, skill development workshops, and industry interaction programs. Students receive specialized training in soft skills, analytical abilities, and interview techniques. The placement process includes pre-placement talks, technical and aptitude tests, and multiple rounds of interviews. The university maintains strong relationships with over 452 recruiters and provides internship opportunities.
96%
Overall Placement Rate 2023
67.80LPA
Highest Package 2023
452
Number of Recruiters
Top Recruiters
₹ 4,00,000
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.