About Me

Kleber Oliveira is a professor at FIA Business School with extensive expertise in digital marketing and consumer behavior in digital environments. He holds a Ph.D. in Administration from FEAUSP and a Master's in Digital Design from FAU-USP. Additionally, he serves as the Marketing and Digital Products Director at BrandStorming Digital and Head of Marketing and Digital Channels at Linksports International Corp. in Canada. Kleber teaches various courses on Coursera, including "Comportamento e Marketing Digital," "Marketing e a Jornada do Cliente," and "Medindo o Marketing Digital." His work focuses on leveraging data-driven strategies to optimize marketing efforts, enhance customer journeys, and measure the effectiveness of digital campaigns.