About Me

Mike Yao is a distinguished Professor of Digital Media and Head of the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign. With a dual appointment as an Affiliated Professor of Business Administration, he blends interdisciplinary expertise to deliver cutting-edge insights in digital marketing, media strategies, and advertising principles. His academic leadership and innovative teaching approach empower students to thrive in the rapidly evolving digital landscape.Professor Yao’s courses, offered in both English and Arabic, reflect his commitment to global accessibility and inclusivity. By bridging theory with practice, he provides learners with practical tools to navigate and excel in the dynamic world of digital media and marketing. As an educator and thought leader, he continues to shape the future of digital advertising and media education.