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Digital Media and Marketing Principles
This course is part of Digital Marketing Specialization.
Course Cost
Free course
Beginner
Skill Level
16 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
What you'll learn
Understand digital technologies' impact on marketing communications
Develop strategic digital marketing campaigns
Master social and mobile media marketing principles
Implement programmatic advertising strategies
Create effective content marketing plans
Leverage emerging technologies for marketing
Skills you'll gain
This course includes:
4.6 Hours PreRecorded video
28 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores the impact of digital technologies on marketing communications in the Digital Revolution era. Students learn about strategic communication processes, digital media technologies, and modern marketing strategies. The curriculum covers key areas including programmatic advertising, search marketing, social media marketing, mobile marketing, and emerging technologies like AI and IoT. Through practical examples and expert interviews, students develop a deep understanding of how to leverage digital channels for effective marketing communication.
Understanding Attention
Module 1 · 5 Hours to complete
Paths of Engagement
Module 2 · 3 Hours to complete
Fueling Growth with Data
Module 3 · 4 Hours to complete
Marketing's Next Era
Module 4 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Digital Marketing Specialization
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.9
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Students
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Mike Yao is a distinguished Professor of Digital Media and Head of the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign. With a dual appointment as an Affiliated Professor of Business Administration, he blends interdisciplinary expertise to deliver cutting-edge insights in digital marketing, media strategies, and advertising principles. His academic leadership and innovative teaching approach empower students to thrive in the rapidly evolving digital landscape.Professor Yao’s courses, offered in both English and Arabic, reflect his commitment to global accessibility and inclusivity. By bridging theory with practice, he provides learners with practical tools to navigate and excel in the dynamic world of digital media and marketing. As an educator and thought leader, he continues to shape the future of digital advertising and media education.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.