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International Hospitality & Healthcare Services Marketing
This course is part of International Marketing & Cross Industry Growth.
Course Cost
Free course
Intermediate
Skill Level
3 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
20,351 Enrolled
English
What you'll learn
Understand unique characteristics of service businesses
Master variable pricing strategies in hospitality management
Develop effective patient experience management approaches
Implement innovative service delivery strategies
Optimize customer expectations and perceptions
Skills you'll gain
This course includes:
1.75 Hours PreRecorded video
6 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
This comprehensive course explores the unique characteristics of service businesses in the hospitality and healthcare sectors. The curriculum covers essential topics including customer participation, service simultaneity, variable pricing strategies, and patient experience management. Through case studies of successful organizations like Shouldice Hospital and Kameda Medical Center, students learn innovative approaches to service delivery and customer experience enhancement.
What is unique about managing a service business?
Module 1 · 1 Hours to complete
How to successfully market a hospitality business?
Module 2 · 1 Hours to complete
How to successfully market a healthcare business?
Module 3 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: International Marketing & Cross Industry Growth
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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31,077
Students
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Courses
Dr. Sunmee Choi is a Professor of Service Management at Yonsei University's School of Business, specializing in service operations, revenue, and experience management. Before joining Yonsei in 2005, she taught at Pennsylvania State University and was a visiting professor at Cornell University's School of Hotel Administration. She has also taught revenue management at IMHI-ESSEC Business School in Paris for 14 years. Dr. Choi holds an M.S. and Ph.D. from Cornell University and has extensive industry experience, including roles as Director of Hotel Revenue Management at priceline.com and management positions at Hyatt, Hampton Inn, and Sheraton.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.