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Professional Certificate in Digital Marketing and MarTech
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Professional Certificate in Digital Marketing and MarTech

Excel in Digital Marketing with IIT Roorkee's comprehensive 4.5-month program. Learn from expert faculty through live online sessions covering social media, SEO, content marketing and MarTech tools. Gain practical skills through real-world projects and case studies.

₹ 1,60,000

Course Start Date: Starting Soon

Application Deadline: To be announced

Duration: 4.5 Months

4.8

Prof. Sourabh Arora

Prof. Sourabh Arora

Prof. Kalpak Kulkarni

Prof. Kalpak Kulkarni

Nitesh Kuchhal

Nitesh Kuchhal

English

4.8

English

Prof. Sourabh Arora

Prof. Sourabh Arora

Prof. Kalpak Kulkarni

Prof. Kalpak Kulkarni

Nitesh Kuchhal

Nitesh Kuchhal

Overview

The Professional Certificate in Digital Marketing and MarTech from IIT Roorkee offers comprehensive training in modern digital marketing. This 4.5-month program combines theoretical knowledge with practical applications through live online classes, case studies, and projects. Students learn from IIT faculty and industry experts while gaining hands-on experience with the latest digital marketing tools and technologies.

Why Marketing?

The program stands out for its industry-aligned curriculum designed by IIT Roorkee faculty and digital marketing experts. Students benefit from live online training, hands-on projects, and placement support. The certification from IIT Roorkee adds significant value to professional credentials.

What does this course have to offer?

Key Highlights

  • Live training by IIT faculty

  • Industry-oriented curriculum

  • Real-world projects and case studies

  • Career support services

  • Certification from IIT Roorkee

  • Access to premium job portal

Who is this programme for?

  • Digital marketing professionals

  • Marketing managers

  • Entrepreneurs

  • Business owners

  • Career switchers

Minimum Eligibility

  • Bachelor's degree in Computer Science/Engineering/Math/Statistics/Economics

  • Minimum 50% marks in graduation

  • Prior understanding of ML concepts preferred

Not sure whether you qualify for this programme?

Admission Overview

The program follows a structured admission process with emphasis on professional background and aptitude. The curriculum is delivered through weekend sessions combining theoretical concepts with practical applications. Students must maintain 80% attendance and score minimum 50% in assessments for successful completion.

Important Information

Selection process

How to apply?

Curriculum

The curriculum covers essential digital marketing domains including SEO, social media, content marketing, email campaigns, analytics, and MarTech tools. The program incorporates real-world case studies, hands-on projects, and industry applications to ensure practical learning.

There are 12 semesters in this course

The program comprises 12 comprehensive modules covering marketing fundamentals, digital marketing strategies, SEO, content marketing, social media, email marketing, analytics, and e-commerce. Each module combines theoretical concepts with practical applications through case studies and hands-on exercises. The curriculum emphasizes real-world applications and industry best practices.

Introduction to Marketing

1 Weeks to complete

Digital Marketing Perspective

1 Weeks to complete

Understanding the Digital Customer

1 Weeks to complete

Website Design

1 Weeks to complete

Search Engine Marketing: SEO and Paid

3 Weeks to complete

Content Marketing

1 Weeks to complete

Email Marketing

1 Weeks to complete

Social Mobile and Influencer Marketing

3 Weeks to complete

Media Planning and Buying

1 Weeks to complete

E-commerce and Affiliate Marketing

1 Weeks to complete

Analytics for Digital Marketers

1 Weeks to complete

Digital Marketing Strategy and Planning

1 Weeks to complete

Programme Length

4.5 months program duration with weekend classes (Saturday and Sunday) designed for working professionals

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Prof. Sourabh Arora
Professor Sourabh Arora, currently serving as an Assistant Professor at DoMS, IIT Roorkee, after holding a similar position at XLRI Jamshedpur, combines his academic credentials of a PhD from IIT Kharagpur and an MBA in Marketing from University School of Management, Kurukshetra University, to pursue research interests focused on modern retail phenomena including Consumer Behaviour, Showrooming, Webrooming, and Multi-channel Shopping dynamics.
Prof. Kalpak Kulkarni
Dr. Kalpak Kulkarni, an Assistant Professor of Marketing at IIT Roorkee's Department of Management Studies, brings specialized expertise in digital and social media marketing training, backed by a Ph.D. from IIT Bombay's Shailesh J. Mehta School of Management, where his research focuses on consumer evaluation of new-age media and communication formats, particularly in digital and social media marketing domains, with his research contributions providing critical insights into viral advertisements and moment marketing campaigns in the digital landscape, while his expertise in digital marketing strategies and consumer behaviour analysis serves as a valuable resource for professionals and scholars, enabling them through his training programs to master the latest industry insights, strategies, and best practices in digital and social media marketing, ultimately helping participants navigate digital platforms effectively, leverage viral marketing techniques, and create impactful campaigns that connect with their target audiences.
Nitesh Kuchhal
Nitesh Kuchhal, an IIM Calcutta alumnus (2011-13) and founder & CEO of Purple Brick Consulting in Gurgaon, brings over six years of comprehensive digital marketing expertise spanning Marketing Automation, Email Marketing, Content Marketing, Web & Data Analytics, SEO, Google Search Advertising, and Social Media Marketing across platforms like Facebook, LinkedIn, and Instagram, while leveraging his deep understanding of consumer behavior to drive business growth through strategic communication, team building, and sustainable process implementation, with his entrepreneurial journey also including co-founding an Ed-tech company and sharing his expertise through guest lectures at prestigious institutions like IIT Roorkee and IMT Ghaziabad.

Tuition Fee

The Professional Certificate in Digital Marketing and MarTech by IIT Roorkee has a total program fee of ₹1,60,000 plus GST, structured in four convenient installments designed for working professionals. The payment schedule includes a registration fee of ₹20,000 plus GST (which includes a non-refundable application fee of ₹3,000 plus GST) at enrollment, followed by three installments of ₹55,000 plus GST on Day 0 (program start), ₹45,000 plus GST on Day 30, and ₹40,000 plus GST as per schedule. This comprehensive fee covers a 4.5-month program with live online training, expert faculty from IIT Roorkee, industry-oriented curriculum covering SEO, social media, content marketing, email campaigns, analytics and MarTech tools, real-world projects and case studies, campus immersion experience, career support services including resume building and interview preparation, and prestigious IIT Roorkee certification. The program offers flexible payment options including one-time full payment, installment plans, and EMI options through credit/debit cards and net banking. Merit-based and experience-based scholarships are available for eligible candidates, with details accessible through program advisors. With eligibility requirements of a bachelor's degree from a recognized university and basic computer proficiency, this program provides accessible financing with a 7-day refund window for registration fees. The refund policy states that 20% of the program fee is non-refundable, making this premium digital marketing education from IIT Roorkee accessible for digital marketing professionals, marketing managers, entrepreneurs, business owners, and career switchers seeking comprehensive MarTech expertise.

Fee Structure

Payment options

Financial Aid

Need help understanding fees, EMI options, or scholarships?

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About the University

Established in 1847, IIT Roorkee is one of the oldest engineering institutions in India and was designated as an Indian Institute of Technology in 2001. Located in Roorkee, Uttarakhand, it is recognized for its academic excellence and research contributions in engineering, science, and technology. IIT Roorkee offers a variety of undergraduate, postgraduate, and doctoral programs across multiple disciplines.

University

6

NIRF Ranking (2024)

335

QS World University Ranking (2024)

23

Number of academic departments

Affiliation & Recognition

Ministry of Education, Government of India
National Board of Accreditation (NBA)
International Association of Universities

6

NIRF Ranking (2024)

335

QS World University Ranking (2024)

23

Number of academic departments

Affiliation & Recognition

Ministry of Education, Government of India
National Board of Accreditation (NBA)
International Association of Universities

Featured Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Abhay Kumar Sah

106

Students

3

Courses

Abhay Kumar Sah is an Assistant Professor at IIT Roorkee, specializing in advanced wireless communication. He teaches the course "Foundations of Advanced Wireless Communication," which covers essential concepts, techniques, and algorithms necessary for understanding and designing modern wireless communication systems. The course includes topics such as multi-antenna systems, MIMO (Multiple Input Multiple Output), massive MIMO for 5G, and various multiple access techniques like OFDM (Orthogonal Frequency Division Multiplexing) and NOMA (Non-Orthogonal Multiple Access).
Dr. S. K. Gupta

296

Students

1

Course

Dr. S. K. Gupta is currently an Associate Professor in the Department of Mathematics at IIT Roorkee, specializing in areas such as Support Vector Machines, Fuzzy Optimization, and Mathematical Programming, which encompasses duality theory, non-smooth and non-convex optimization, vector optimization, and variational inequalities. He earned his Ph.D. in Optimization Theory from IIT Roorkee in 2008. Throughout his career, Dr. Gupta has received several accolades, including the "Outstanding Teacher Award" at IIT Roorkee in 2018 and the "Best Teacher Award" at IIT Patna in 2010. He was also a gold medalist in MSc (Applied Mathematics) from IIT Roorkee in 2002. Having guided six PhD theses, he is currently supervising five more. Dr. Gupta has published over 55 research articles in reputable international journals and is an active member of the Operational Research Society of India, as well as a contributor to the Working Group on Generalized Convexity.
Dr. Dheeraj Kumar

104

Students

2

Courses

Dr. Dheeraj Kumar is currently an Assistant Professor in the Department of Electronics and Communications Engineering at the Indian Institute of Technology Roorkee, India. He earned his Bachelor’s and Master’s dual degree in Electrical Engineering from the Indian Institute of Technology Kanpur and completed his Ph.D. at The University of Melbourne, Australia. Following his doctoral studies, he served as a post-doctoral researcher at Purdue University in the USA before joining IIT Roorkee. Dr. Kumar's research interests focus on big data mining for Internet of Things (IoT) and smart city applications, urban sensing, and urban mobility.
Ekant Sharma

106

Students

3

Courses

Dr. Ekant Sharma is currently an Assistant Professor in the Department of Electronics and Communication Engineering at the Indian Institute of Technology Roorkee, India. His research primarily focuses on designing optimization algorithms for next-generation wireless communication systems that aim to deliver multi-gigabit data rates while significantly enhancing energy consumption and spectrum utilization. He obtained his Ph.D. and M.Tech. degrees from IIT Kanpur, India, within the Signal Processing, Communication, and Networks Group in the Electrical Engineering department.

Career services

The Placement and Internship Cell at IIT Roorkee provides comprehensive support for students' career development. Services include career counseling, resume workshops, job fairs, and networking events with industry professionals. The cell also facilitates internships and co-op opportunities to enhance practical experience.

95%

Placement rate

₹12 LPA

Average salary offered to graduates

200+

Number of recruiters visiting annually

Numerous

Internship Opportunities

Degree Course Image

₹ 1,60,000

Course Start Date: Starting Soon

Application Deadline: To be announced

Duration: 4.5 Months

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.