Professor Sourabh Arora, currently serving as an Assistant Professor at DoMS, IIT Roorkee, after holding a similar position at XLRI Jamshedpur, combines his academic credentials of a PhD from IIT Kharagpur and an MBA in Marketing from University School of Management, Kurukshetra University, to pursue research interests focused on modern retail phenomena including Consumer Behaviour, Showrooming, Webrooming, and Multi-channel Shopping dynamics.

Dr. Kalpak Kulkarni, an Assistant Professor of Marketing at IIT Roorkee's Department of Management Studies, brings specialized expertise in digital and social media marketing training, backed by a Ph.D. from IIT Bombay's Shailesh J. Mehta School of Management, where his research focuses on consumer evaluation of new-age media and communication formats, particularly in digital and social media marketing domains, with his research contributions providing critical insights into viral advertisements and moment marketing campaigns in the digital landscape, while his expertise in digital marketing strategies and consumer behaviour analysis serves as a valuable resource for professionals and scholars, enabling them through his training programs to master the latest industry insights, strategies, and best practices in digital and social media marketing, ultimately helping participants navigate digital platforms effectively, leverage viral marketing techniques, and create impactful campaigns that connect with their target audiences.

Ankit Shukla leverages his integrated engineering and business education from IIITM to drive product growth at leading tech companies, demonstrating expertise in expanding customer bases and product development.

Nitesh Kuchhal, an IIM Calcutta alumnus (2011-13) and founder & CEO of Purple Brick Consulting in Gurgaon, brings over six years of comprehensive digital marketing expertise spanning Marketing Automation, Email Marketing, Content Marketing, Web & Data Analytics, SEO, Google Search Advertising, and Social Media Marketing across platforms like Facebook, LinkedIn, and Instagram, while leveraging his deep understanding of consumer behavior to drive business growth through strategic communication, team building, and sustainable process implementation, with his entrepreneurial journey also including co-founding an Ed-tech company and sharing his expertise through guest lectures at prestigious institutions like IIT Roorkee and IMT Ghaziabad.